Look, Resale of Private Label Products Is Extremely Profitable and Is Going Main Stream Even Off-line, Read For Yourself Below...
Private-label products have undergone a renaissance in recent years and are now growing faster at supermarkets than the top 20 national brands, Nielsen data shows.
“It used to be the white label knock-off stuff that you were a little bit embarrassed to buy, but it was cheap,” Vu said of store brands.
Now, Bain customer surveys show that 85% of US shoppers say they’re open to trying private label products.
“People don't care anymore about the big brands the way they used to,"