Now you have all the pieces, it’s time to put them together to form a plan that you can follow one step at a time in order to build your viewers and to gain mass influence.
Step 1: Build Your Brand
The first step is to build your brand. This means you need to make sure that you know ‘who you are’ as a business before you tackle Pinterest. This is something that should come before you begin on any social media site. You need to make sure you have a clear ‘mission statement’ that ties all your different products, blog posts and activities together.
This should then be expressed through a logo which should bleed through into your web design. Make sure you have a website set up that has a design language consistent with the rest of your branding and then bring that same color scheme and logo to each of the social media sites you sign up with.
It’s this consistency that will ultimately ensure that each interaction with a customer increases your brand visibility and helps to build your authority. This will also considerably help you to appear more professional as you maintain the same design sensibilities in everything you do, rather than appearing not to have any particular strategy.
The mantra of most businesses when it comes to social media marketing is to ‘be everywhere’ and consistency is key with that. Make sure your Pinterest account is a business account and link it with your website using the code that Pinterest gives you.
Next: Step 2: Link Your Accounts